Public Relations
We have a strong and reputable history in public relations, providing our clients with a full range of services including media and analyst relations, speaker’s bureau, key message development, media training, business writing, and more.
We develop and implement measurable public relations programs to help our clients achieve their business goals. Whether we are launching a new company, creating awareness for a new product or service, or revamping our client’s core messages, we take a focused approach to delivering results to ensure the work that we do has the greatest impact on our client’s business.
The PR services we provide include:
Strategic counsel
Media and analyst relations
Editorial calendar tracking
Product reviews programs
Strategy planning and development
Product launches
Speaker’s bureau
Media training
Corporate and Product Messaging
Influencer and ambassador programs
Product and corporate awards
Content Development
Every business has a message to deliver to customers and stakeholders. And every message has to be carefully crafted to ensure it conveys just the right tone, includes the most relevant ideas, and extracts the essence of a company’s persona. Our goal is to work with clients to explain who they are, what they do, and how they do it. We develop content that cuts through the clutter and jargon to deliver messages that help our clients capture the attention of key audiences.
Our content development teams develop:
Contributed articles
Advertorials
Executive biographies
Press releases
White papers
Customer case studies
Employee and customer newsletters
FAQs
Product data sheets
Blog posts
Marketing collateral
Corporate profiles
Story ideas and pitch abstracts
Web content
Our social media services include:
Digital audits including competitive analysis
Blog content planning and development
Community management
Digital training on social media
Governance
Social media strategy
Reporting and analysis of social content reach, share of voice, and other metrics
Conversation monitoring
Social brand development
Paid/sponsored content on social networks
Integrated Marketing
Our highly experienced team includes digital strategists, marketing specialists, and event planners who help our clients to navigate the digital world. We develop and execute integrated marketing strategies and campaigns that are social by design and deliver long-term, measurable success. We also create and implement channel and partner marketing programs, provide turnkey tradeshow and event support, and facilitate website development and graphic design.